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Package Design
Industry: Fashion
Overview: Designed elements for a high end menswear apparel brand, Arthur John, including hang tag, packaging, website, and a 12-page Winter catalog.
Target Audience: Arthur John clientele are men, aging 45+ with an income of $100,000 or more. These men take great pride in their appearance and invest their money in their wardrobe. As business professionals, these men need suits that are long-lasting, both in quality of fabric and sense of fashion.
Concept: With a focus on high quality fabric, Arthur John is the leading brand for menswear on the Western Coast. Arthur John is known for their combination of bold patterns and multi-piece suits. Arthur John’s mission is to provide quality menswear and statement pieces that showcase strength and tradition. Designs should be modern, yet masculine.
Adobe CC: InDesign. Illustrator, Photoshop