Combat Heroin

Marketing Campaign

Industry: Government Funded Healthcare

Overview: Guerrilla sticker campaign for Massachusetts Combat Heroin featuring 5 designs based on the theme of the “Kick it Kit.” These stickers would be dispersed throughout the MBTA.

Target Audience: The audience for this campaign is all Massachusetts residents, but especially those whose lives are negatively affected by the abuse of heroin.

Concept: In today’s world, it is all too common that people notice what is not meant to be there, rather than what is. For example, our attention is directed more towards graffiti and vandalism than the advertisements behind them. By placing these stickers throughout the city, it will draw curiosity to this over popularized problem of heroin addiction.

Adobe CC: Illustrator

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All Habitat Magazine Born Tougher Arthur John MBDC Secondhand Heroes Combat Heroin Chowdahead The Perfect Drink 45 Degrees of Separation Goon Gear Hockey Co.

Habitat Magazine Born Tougher Arthur John MBDC Secondhand Heroes Combat Heroin Chowdahead The Perfect Drink 45 Degrees of Separation Goon Gear Hockey Co.