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Advertising Campaign
Industry: Automotive
Overview: An ad campaign consisting of 3 billboard-sized designs created for Ford Motor Company and centered around the ad claim “Born Tougher.”
Target Audience: Why should Ford F-150s be considered just a man’s truck? With this new ad campaign, Ford will target young women in their 20s and 30s. These women enjoy the rugged terrain just as much as men. These adventurous women are interested in more than just a good-looking vehicle; they want power, safety, and towing capacity. After all, that pink camouflage quad isn’t going to tow itself, now is it?
Concept: These trucks might be built tough, but these women are born tougher. By featuring campaign slogans that directly oppose common female stereotypes, with highlighted areas of pink, truck enthusiasts are empowered and proud to be anything but the “typical female driver.”
Adobe CC: Photoshop, InDesign