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Corporate Identity
Industry: Sports
Overview: Informational brochure and style guide, branded elements, and advertisements for a corporate hockey company
Target Audience: Goon Gear targets college hockey teams, juniors league hockey players, and any athletes looking to improve their hockey skills. The main demographic is college-aged (18-25) male hockey players on the East Coast.
Concept: Goon Gear Hockey Co. is committed to the advancement of rising hockey players by providing the most innovative and affordable equipment. Goon Gear is the premier brand for collegiate teams and junior leagues. With our gear, you have the opportunity to be victorious and we love to capture moments of triumph.
Adobe CC: InDesign, Photoshop, Illustrator