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Publication Design
Industry: Public Media
Overview: A 16-page design for Habitat Magazine including feature articles, departments (Healthy Eating, Fitness, Lifestyle), and advertisements focusing on fitness apparel.
Target Audience: Habitat Magazine targets fitness enthusiasts, roughly spanning the ages between the early 20s and late 30s. They are focusing on changing their lifestyles by eating healthy, working out regularly, and encouraging positive self esteem.
Concept: Fitness fanatics are not keen on fad diets. This lifestyle change is not about losing weight, but rather it’s about becoming strong, fit, and healthy. This magazine generates ideas and inspiration for those individuals with a modern design approach and youthful attitude.
Adobe CC: InDesign, Photoshop, Illustrator