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Multi-Piece Project
Industry: Non-Profit Organization
Overview: An environmental concern mailer including a 12-page brochure, pocket folder (with custom lung shaped pockets), informational flyer, business card, and call to action.
Target Audience: Secondhand Heroes wants to educate the youth and stop the cycle of smoking now. This organization specifically targets teenagers who are in positions of leadership, namely high school student governments. These individuals have the power to educate their peers and provide a positive role model for their generation.
Concept: The mission of Secondhand Heroes is to raise awareness about the dangers of second hand smoke and advocate for non-smokers living in a smoker’s world. By using custom die cuts and shocking images, the design grabs the attention of these high school students and the call to action empowers them to take a stand.
Adobe CC: InDesign, Illustrator, Photoshop