Publication Design
Industry: Public Media
Overview: A 16-page design for Habitat Magazine including feature articles, departments (Healthy Eating, Fitness, Lifestyle), and advertisements focusing on fitness apparel.
Target Audience: Habitat Magazine targets fitness enthusiasts, roughly spanning the ages between the early 20s and late 30s. They are focusing on changing their lifestyles by eating healthy, working out regularly, and encouraging positive self esteem.
Concept: Fitness fanatics are not keen on fad diets. This lifestyle change is not about losing weight, but rather it’s about becoming strong, fit, and healthy. This magazine generates ideas and inspiration for those individuals with a modern design approach and youthful attitude.
Adobe CC: InDesign, Photoshop, Illustrator
Advertising Campaign
Industry: Automotive
Overview: An ad campaign consisting of 3 billboard-sized designs created for Ford Motor Company and centered around the ad claim “Born Tougher.”
Target Audience: Why should Ford F-150s be considered just a man’s truck? With this new ad campaign, Ford will target young women in their 20s and 30s. These women enjoy the rugged terrain just as much as men. These adventurous women are interested in more than just a good-looking vehicle; they want power, safety, and towing capacity. After all, that pink camouflage quad isn’t going to tow itself, now is it?
Concept: These trucks might be built tough, but these women are born tougher. By featuring campaign slogans that directly oppose common female stereotypes, with highlighted areas of pink, truck enthusiasts are empowered and proud to be anything but the “typical female driver.”
Adobe CC: Photoshop, InDesign
Package Design
Industry: Fashion
Overview: Designed elements for a high end menswear apparel brand, Arthur John, including hang tag, packaging, website, and a 12-page Winter catalog.
Target Audience: Arthur John clientele are men, aging 45+ with an income of $100,000 or more. These men take great pride in their appearance and invest their money in their wardrobe. As business professionals, these men need suits that are long-lasting, both in quality of fabric and sense of fashion.
Concept: With a focus on high quality fabric, Arthur John is the leading brand for menswear on the Western Coast. Arthur John is known for their combination of bold patterns and multi-piece suits. Arthur John’s mission is to provide quality menswear and statement pieces that showcase strength and tradition. Designs should be modern, yet masculine.
Adobe CC: InDesign. Illustrator, Photoshop
Publication Design
Industry: Healthcare
Overview: Tri-fold brochure created for McDonough Braungart Design Chemistry (MBDC) featuring company information and an info-graphic.
Target Audience: MBDC targets healthcare product manufacturers because hospitals should be more than just a business of health. The professional and corporate individuals who make all the direct business decisions for hospitals desire straightforward facts and figures and do not like to waste their money or their time.
Concept: With the help of MBDC and cradle to cradle, healthcare products such as exam gloves, bed linens, sterile needles, surgical equipment, and other daily tools of the industry will be both safe to use and safe for the environment. Instead of just preserving life, these products should give life through sustainable energy and recyclable waste.
Adobe CC: InDesign, Illustrator
Multi-Piece Project
Industry: Non-Profit Organization
Overview: An environmental concern mailer including a 12-page brochure, pocket folder (with custom lung shaped pockets), informational flyer, business card, and call to action.
Target Audience: Secondhand Heroes wants to educate the youth and stop the cycle of smoking now. This organization specifically targets teenagers who are in positions of leadership, namely high school student governments. These individuals have the power to educate their peers and provide a positive role model for their generation.
Concept: The mission of Secondhand Heroes is to raise awareness about the dangers of second hand smoke and advocate for non-smokers living in a smoker’s world. By using custom die cuts and shocking images, the design grabs the attention of these high school students and the call to action empowers them to take a stand.
Adobe CC: InDesign, Illustrator, Photoshop
Marketing Campaign
Industry: Government Funded Healthcare
Overview: Guerrilla sticker campaign for Massachusetts Combat Heroin featuring 5 designs based on the theme of the “Kick it Kit.” These stickers would be dispersed throughout the MBTA.
Target Audience: The audience for this campaign is all Massachusetts residents, but especially those whose lives are negatively affected by the abuse of heroin.
Concept: In today’s world, it is all too common that people notice what is not meant to be there, rather than what is. For example, our attention is directed more towards graffiti and vandalism than the advertisements behind them. By placing these stickers throughout the city, it will draw curiosity to this over popularized problem of heroin addiction.
Adobe CC: Illustrator
Menu Design
Industry: Food & Beverage
Overview: A die cut, multi-fold take out menu for a local Boston Food Truck, Chowdahead.
Target Audience: Chowdahead targets urban residents and business professionals who need a quick, delicious bite on the go. These Bostonians want a true taste of their city with warm comfort foods that are available year round.
Concept: Creating a mock food truck for the menu design is to entice these business men and women to venture away from their fancy cocktail restaurants and out to the streets where there’s a great atmosphere and even better food.
Adobe CC: Illustrator, InDesign, Photoshop
Info-graphic Diagrams
Industry: Food & Beverage
Overview: Three info-graphics designs featured in a Bartender’s How-To book with step by step instructions and diagrams.
Target Audience: 21+ men and women who enjoy the occasional cocktail or are interested in the dynamics of handling liquor and spirits. The Perfect Drink Handbook is meant to educate people about how drink-making can be a responsible hobby.
Concept: How to help people learn the tricks of the bartending trade in quick, easy steps to try at home including making the perfect martini, pouring a pint of Guinness, and opening a bottle of wine.
Adobe CC: Illustrator, InDesign
Package Design
Industry: Toys & Games
Overview: A small box featuring a book sleeve, with a 96-page book, and a 45-piece puzzle.
Target Audience: 45 Degrees of Separation targets people of all ages who enjoy puzzles and reading. For the creation of this project, I targeted individuals who were inspired by change and appreciate art.
Concept: After 45 days, 45 people created a complex sketch that helped me cope with letting go of control and allowing creativity to flow. It’s socially accepted to believe that there are 6 degrees of separation between any 2 people. I’d like to believe that this project brought us 1 degree closer. Every person you meet adds something to your life, just like they added their own personal touchto this sketch. What would you add if you had the opportunity?
Adobe CC: Illustrator, Photoshop, InDesign
Corporate Identity
Industry: Sports
Overview: Informational brochure and style guide, branded elements, and advertisements for a corporate hockey company
Target Audience: Goon Gear targets college hockey teams, juniors league hockey players, and any athletes looking to improve their hockey skills. The main demographic is college-aged (18-25) male hockey players on the East Coast.
Concept: Goon Gear Hockey Co. is committed to the advancement of rising hockey players by providing the most innovative and affordable equipment. Goon Gear is the premier brand for collegiate teams and junior leagues. With our gear, you have the opportunity to be victorious and we love to capture moments of triumph.
Adobe CC: InDesign, Photoshop, Illustrator
