Partnering with the brand marketing teams, JJill sponsors in-store events to attract new-to-brand customers. For these events, I design store signage, event handouts and mailers, gift-with-purchase collateral, and social media posts. These are a few of my favorites, but there are more to share upon request.
Collaborating with our brand marketing and real estate teams, I design the barricades for the remodeling of our existing stores as well as the opening modifications for our new locations. JJill partners with Boston Barricades to complete these upsized jobs.
Additionally, as these new and remodeled stores open, I design billboards to help drive our new-to-brand customer platform. These billboards focus on the current month’s collection in-stores.
JJill produces two catalogs for each month’s collection. For our drop one catalogs, I partner with the catalog design team to pull and stylize copy and execute changes at color proofing. For our drop two catalogs, the studio design team owns both the design and execution of the entire book. Here are a few sneak peeks of my catalog layout designs focusing on the different collections offered by JJill: Core, Resort, Pure Jill, Fit and Wearever.